Monday, March 12, 2007

Please Welcome Francine Silverman!

Hi everybody. This is Sigrid Macdonald, author of D'Amour Road. Today I'm pleased to welcome our guest, fellow author Francine Silverman. Fran has written four books altogether and the last two have to do with marketing and promoting. Fran is here today to talk about her latest book, Talk Radio for Authors – Getting Interviews Across the U.S. and Canada.

Before we start, I'd like to explain a bit about the format of doing a blog interview. I will ask Fran a number of questions and she will respond by clicking on the "comment" icon at the bottom of my post. After 20 minutes or so, I will open the floor up so that you readers have a chance to participate. Please reply the same way that Fran does via the "comment" button, and ask as many questions or make as many observations as you like. Now, down to business.

Hello Fran. How are you doing on this Monday afternoon?

... Stay tuned everybody. Fran is with me but she is just figuring out how to make a comment. We should be broadcasting momentarily.

Monday, March 05, 2007

Author Alert!

Coming Soon! March 12 at 2 p.m. right here on my webpage. Virtual Interview with Talk Radio Host Francine Silverman

Talk Radio for Authors – Getting Interviews Across the U.S. and Canada, by Francine Silverman, is hot off the press from Infinity Publishing.

The book is a valuable resource for authors and others since the guest criteria includes several specialties.

There are 40 categories and each listing contains the show’s theme, guest criteria, email address and website, along with host and guest bios providing background information and host opinions on what constitutes the best and worst guests. All this is designed to simplify the process of matching the guest with the show’s specialties and provide an intimate look at each program.

Talk Radio for Authors is available at Infinity Publishing at toll free number 1-877-BUY-BOOK

Francine Silverman was a newspaper reporter for many years but her writing/marketing career really began in 2003 when she was author of two local guidebooks, Catskills Alive (1st and 2nd editions, 2000 and 2003) and Long Island Alive (2003), both published by Hunter Publishing. Having trouble marketing them and hungry for ideas, she decided to start an ezine for authors of all genres.

Book Promotion Newsletter was born in March 2003. She compiled a questionnaire with all her burning questions that she continues to send to each new subscriber. Two years later, she had so many creative marketing strategies from subscribers that she put together a book called Book Marketing from A-Z (Infinity Publishing 2005), containing the best marketing tactics of 325 of them.

Fran was spending so much time on the computer that she decided to start an on-line publicity service and began offering a membership service to her subscribers in which she sends out Expert Sheets with their bios to radio hosts and columnists. At present, Fran has 50 clients and continues to find them radio and newspaper spots.

Then she began a radio show on Achieve Radio,, called "Book Marketing with Fran," in which she interviews authors about their marketing strategies. Meanwhile, she had accumulated so many radio show websites while doing publicity for her authors that she decided to compile her new book, Talk Radio for Authors - Getting Interviews across the U.S. and Canada.

I can personally attest to Francine's effectiveness since she landed me an interview on Sirius radio last year. I was a guest on The Good Life Show with Jesse Dylan -- a program that has featured Deepak Chopra and health guru, Andrew Weil. In fact, my interview is still up on The Good Life Show Web site, which ended up being an excellent advertisement for my first book on total hip replacements.

Fran will be doing a virtual interview with me on March 12. It will be posted here on D'Amour Road and it's entirely free! If you're a writer who is interested in promoting your work on air, make sure to tune in and participate in my interview with Fran. It will be well worth your while.

Sigrid Macdonald